Consumers use scents unconsciously to make buying decisions. Businesses use it consciously to create profits.
Home Industry
Coming home to a relaxing environment is an important aspect of everyday life. Our lives are hectic enough, why not surround yourself with pleasant smells and enhance your well-being! You may be delighted with the results which you will experience.
Certain scents can do amazing things for our mind and body. From stress relief to headache relief, from uplifting mood to alleviate different psychological factors, certain aromas have a way of making positive impact.
Scents like citrus enhance energy and are great for morning and daytime. Citrus smell also helps in providing emotional balance and bring on a positive outlook.
Scents like lavender, sandalwood are excellent to use at night create soothing and calming effect, lower heart rate, lower blood and arterial pressure and decrease muscle tension.
According to a 2010 study, not only does the smell of jasmine creates a sense of alertness, it can also serve as a way to help with depressive thoughts. Researchers found that the stimulating effect of jasmine oil can aid in the relief of depression and can lead to an uplifted mood.
Another study done by Wheeling Jesuit University found that smelling peppermint could be linked to greater cognitive stamina, motivation and overall performance. Known for invigorating the mind
Retail Industry
Scent marketing has introduced a new dimension for retail industry. The powerful link between the human sense of smell and consumer behavior can now be harnessed to create a distinct scented environment where consumers will love to spend time.
As a retailer, you invest heavily in fixtures, lighting, signage and music to attract and enhance your customer’s shopping experience. Imagine being able to enhance your brand on every sensory level. Imagine if you could continue connecting with customers long after you've closed your doors. You can, through the use of scents.
leasant scents in a retail environment improved the perception of customers as to the evaluation of the retail environment and merchandise. It also improved customers' intentions to revisit the store. (Spangenberg, 1996)
84% Decisions' Influenced Research concluded an 84% increase in the willingness to purchase a pair of Nike shoes in a scented room over an odor free room. The same subjects indicated a willingness to pay $10.33 more for the same pair of shoes.
Airfume scent solutions and the impact they have on your bottom line
Hotel or Resort Industry
Greeting your guests with your own unique fragrance creates a lasting impression of feeling welcome and a sense of relaxation from their everyday experiences.
Guests become accustomed to the level of luxury and service professionalism that you offer and they look forward to that pleasant sense of familiarity on their next stay.
Greeting your guests with your own unique fragrance creates a lasting impression of feeling welcome and a sense of relaxation from their everyday experiences.
Guests become accustomed to the level of luxury and service professionalism that you offer and they look forward to that pleasant sense of familiarity on their next stay.
Diffusing the appropriate fragrance in a hotel lobby has a direct and significant effect on guests’ perception of their stay. Where a population consisting of 70% businessmen is concerned, the fragrance was found to be synonymous with differentiation and innovation. More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative. 44% Longer Stay Studies have shown that people stay 44% longer in a pleasant smelling space.
Airfume scent solutions for every area spanning from the lobby to the penthouse
Fitness Industry
Today’s gyms have evolved into more than just a place to get fit, strong and healthy. For many members, it has become a place to find happiness and well-being. Different rooms within the gym can provide relaxation and rejuvenation while others can be scented to inspire and re-energize. Guests can get more out of each workout in a healthier, cleaner environment.
Motivate your Members using essential oil based scents in this industry works to both stimulate neurological responses within the body and to achieve desired training responses. Certain ingredients have properties that have been proven to energize individuals and increase athletic performance. Additionally, gyms are perfect places for pure essential oils, as many oils possess anti-viral and anti-bacterial properties to help stop the spread of germs.
Fitness centers should smell like positivity, motivation and invigoration, not like some of the more commonly associated with exercise. Not only will your members reap the benefits of smelling fresh and uplifting, but you too will achieve a new level of client retention and satisfaction.
Discover Airfume scent solutions that reenergize the ambiance of your fitness center
Medical and Dental
Cultivate a feeling of trust and well-being in your waiting rooms by introducing a customized scent that will subtly influence how your patients feel. A medical office is typically perceived as cold and uninviting. Children and adults alike often sense a rigid, tense environment that can quickly lead to fear upon first arrival. Scenting can be a tool used to make any medical office appear friendly and inviting.
The Power of Healthy Scenting many essential oils can help soothe feelings of anxiety or stress. Scenting the office with such aromas can be the key to calming nerves and easing the fearful stigma associated with a visit to the doctor. Ambient scenting can have a positive effect on patient perceptions of quality of service while in a caring atmosphere. Specifically, designed scents for medical establishments can help keep your waiting room and office spaces clean and free of contamination, while instilling a pleasant aroma for patients to enjoy.
Promote a feeling of modernity within your offices. Use a scent blend that will have a positive impact on your patients and even help cleanse the rooms of air-borne bacteria. Welcome your patients the moment they walk through your doors with a pleasant aroma that encourages feelings of trust, relaxation, and contentment.
Discover how Airfume cent solutions can increase your patient’s satisfaction and perceived quality of treatment.
Entertainment Industry
The worlds leading entertainment venues aim to create a pleasant environment and enhance the experience of their visitors. This is a difficult task when they are under constant attacks from the unpleasant smells of cigarette smoke, food and body odors. Scenting not only helps get rid of bad smells but creates an atmosphere which is calming and uplifting, and puts visitors in the right mood.
Studies conducted over the last decade have indicated that visitors rated their stay better and lengthened their time. In a controlled experiment comparing the takings of slot machines in a fragrance and non fragrances environment over a set period of time, fragrance was shown to have a positive effect on takings. The scented area saw an uplift of 45%.
Scent marketing is applied with great success in the entertainment industry all over the world. Entertainment business owners use scents to differentiate themselves from competitors and boost revenues. Pleasant scents also improve visitors' intentions to revisit and hence increase visitor return rate. Studies have shown that certain scents can help casinos and other entertainment industries to increase their revenues by up to 45%.
Airfume scent solutions that reenergize the ambiance of your Bar
Office Industry
Create a welcoming environment for your staff and visitors. Research shows people working in scented areas demonstrate a higher self-efficiency and are more likely to adopt efficient work strategies.
Studies have shown error rates in typing significantly reduced when operators were exposed to lemon and lavender fragrance and an increased performance in speed and accuracy when scents such as peppermint were administered.
In 2003, study conducted by Barker, et al., assessed whether such increases in cognitive performance through peppermint scent administration impact actual office-work clerical tasks. Participants completed three clerical tests - typing, memorization, and alphabetization, in either a non-scented or a peppermint-scented condition.
A significant difference was found in the gross speed, net speed, and accuracy on the typing task, with peppermint scent associated with increased performance. Alphabetization ability also improved significantly in the peppermint scent condition.54% Productivity Increase When lemon oil was diffused throughout a Japanese office building, productivity among data entry operators increased by 54%
Discover Airfume scent solutions that can transform the way your office does business.
Spa Industry
Scents increase the positive perception in spa environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Where 100% pure essential oil is used, it delivers additional health benefits through the air purifying and other properties of essential oils.
Aromatherapy is proven to improve cognitive functions, relief pain, uplift mood and as a treatment of sleep disorders. There is convincing evidence that pleasant fragrances can improve our mood and sense of well-being.
Spas and wellness centers benefit from scenting by creating a calm and relaxing atmosphere. In return, there will be strong emotional association with clients and they will feel more calm and relaxed. They will look forward for their next visit to enjoy the same great feelings of calmness and relaxation.
Vanilla, lavender and citrus can produce great benefits in spas' environments.
Discover how Airfume can leave a lasting impression of relaxation and rejuvenation on your clientele
Automotive Industry
The automobile industry is one of perception and messaging. Customers buy vehicles to make a statement, but before the actual purchase is made, the showroom environment can heavily influence the decision.
Build Trust and Brand Loyalty research shows that scent marketing can elevate the consumer buying process by creating a unique ambiance through the use of custom scents. When applied to the automotive dealership arena, custom scents in a showroom setting can help strengthen the perception and emotions tied to a brand’s image, while creating a memorable and trustworthy atmosphere for customers..
Creating a custom scent for a brand or car dealership is not a one-size-fits-all process. It involves digging deep to discover what the brand represents and who comprises its customer base. It’s crucial to pay careful attention to the kind of buying experience the brand is trying to evoke and what kind of driving experience it represents.
Discover Airfume scent solutions that will make your showroom stand out from the rest
Restaurant Industry
Humans have only four tastes (sweet, sour, bitter and salty) which in combination with smell create flavor .
A new study published in the Journal of Texture Studies, has shown that merely showing pictures of food is not sufficient to produce that mouthwatering sensation that causes people to seek food. The reason, according to the scientists, is that a visual representation is not real enough to convince the brain that food is imminent.
Scents can stimulate appetite and the smell of favourite foods may cause customers' mouth to water and increase the chances that they will buy. Smell of Pizza, Coffee, Musk, steak, BBQ, chocolate, all trigger positive emotional responses and may enhance sales.
What does this mean for restaurants or other food-related products and services? It suggests that your marketing would be much more effective if you incorporate scents. When an odor of baked bread was released in a US supermarket, sales in the bakery section increased threefold. (The International Journal of Aroma Therapy, Dr. Alan Hirsch, 1993)
Hershey's Chocolate significantly spurred sales at point of purchase with scent delivery technology installed in vending machines in California tourist locations. Hershey's reigned supreme over the other three brand choices as the company sold 300% more chocolates than the others.
55% Increased Sale In 2005, when Exxon On The Run convenience stores in North Carolina highlighted a new brewing system with coffee scents from a scent marketing company, coffee sales perked up by a healthy 55%.
Property Management & Developers
Real estate is a competitive market. Find your edge through the use of scenting. The ambience you’ve carefully crafted with the light fixtures and artwork selection, the color and style of the furnishings and even the layout and functions of your rooms can be improved using appropriate scenting strategies. You can tailor your buyers experience by smell as much as by the musical and decorative choices you’ve made.
The Latest Trend many luxury developers have already caught onto this idea and are incorporating designer scents into their buildings. Scenting key areas will only add to the feeling of quality and luxury, encouraging buyers to remember and choose your property over others. Think about what you strive for in your image. Working with Aroma360 to define your scent to match your architectural and design choices will cement your brand in your clients’ minds. Let us show you how to elevate the ambiance of your properties with and capitalize on our most powerful and primitive sense: our sense of smell.
Learn how Airfume can help you connect with your buyers on an emotional level to encourage a positive association with your buildings or homes..
Discover how Airfume can help you add a subtle influencer to your properties, making yours stand out from the competition.
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